45% There has been a 45% YOY increase in mobile searches related to March Madness predictions. Appears In How March Madness Fans Are Tuning In This Year Related Data 78% of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile. 10 X March Madness fans are 10X more likely to watch videos related to athletic shoes compared to the average YouTube viewer. 16 X March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer. 79% of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile. 65% of videos related to the Villanova Wildcats watched during the first four rounds of March Madness 2016 were seen on mobile. > 3M People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.