45%

There has been a 45% YOY increase in mobile searches related to March Madness predictions.

Google Data, U.S., March 2016 vs. March 2015.

Appears In

How March Madness Fans Are Tuning In This Year

Related Data

78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

10 X

March Madness fans are 10X more likely to watch videos related to athletic shoes compared to the average YouTube viewer.
Google Data

16 X

March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.
Google Data
79%

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data
65%

of videos related to the Villanova Wildcats watched during the first four rounds of March Madness 2016 were seen on mobile.
Google Data

> 3M

People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.
Google Data