7.5M

There have been 7.5 million incremental searches for the brands advertising during the big game.

Think with Google, "How the Big Game Played Out on the Second Screen," Feb. 2016.

Appears In

How the Big Game Played Out on the Second Screen

Related Data

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.
Think with Google

440M+

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.
YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.
YouTube

The number of searches for the brands advertised during the big game increased 40% YOY.
Think with Google

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.
YouTube

People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."
Google