7.5M There have been 7.5 million incremental searches for the brands advertising during the big game. Appears In How the Big Game Played Out on the Second Screen Related Data During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY. 440M+ minutes of watch time captured by the top 20 Super Bowl ads on YouTube. Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X. The number of searches for the brands advertised during the big game increased 40% YOY. Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY. People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."