of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.

People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

There have been 7.5 million incremental searches for the brands advertising during the big game.

The number of searches for the brands advertised during the big game increased 40% YOY.