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People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

Google Data, Worldwide, Aug. 14–21, 2016.

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What search trends can teach you about sports fans

Related Data

78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

45%

There has been a 45% YOY increase in mobile searches related to March Madness predictions.
Google Data
79%

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

70%

of searches about standings during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.
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7.5M

There have been 7.5 million incremental searches for the brands advertising during the big game.
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