People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam." Appears In What search trends can teach you about sports fans Related Data 78% of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile. 16 X March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer. > 3M People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament. During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY. 7.5M There have been 7.5 million incremental searches for the brands advertising during the big game. The number of searches for the brands advertised during the big game increased 40% YOY.