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People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

There has been a 45% YOY increase in mobile searches related to March Madness predictions.

79%

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

There have been 7.5 million incremental searches for the brands advertising during the big game.