March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.

People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.

March Madness fans are 10X more likely to watch videos related to athletic shoes compared to the average YouTube viewer.

There has been a 45% YOY increase in mobile searches related to March Madness predictions.

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

of videos related to the Villanova Wildcats watched during the first four rounds of March Madness 2016 were seen on mobile.