78%
of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data, U.S., March 2016.
People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."
There has been a 45% YOY increase in mobile searches related to March Madness predictions.
of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
of searches about standings during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.
There have been 7.5 million incremental searches for the brands advertising during the big game.