96% of grocery shoppers who have not used an online grocery service say they would look first to a brick-and-mortar retailer for home delivery, and 85% say they would select a store they already visit.
Google/Bain, U.S., Omnichannel Grocery, non-online grocery shoppers in the last 12 months and willing to consider, n=2195, 2018.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.