75%
of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery.
of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery.
Google/Bain, U.S., Omnichannel Grocery, online grocery shoppers in the last 12 months, n=1,802, 2018.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.