75% of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery. Appears In How omnichannel grocers can win as shopping moves online Related Content Data-driven merchandising: Moving from an art to a science to reach today’s shopper A new way to think about online video’s role in the purchase funnel Your guide to the consumer's shopping journey Related Data In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. 46% of shoppers surveyed confirm inventory online before going to store. 59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice. 70% of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.
