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42%

Only 42% of people who’ve shopped online for groceries once in the past 12 months say that the experience saves them time versus shopping in a store.

Related Data

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

46% of shoppers surveyed confirm inventory online before going to store.

59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.

70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.