40%+ growth in searches for “reward(s)” related to specific brands YOY. Appears In How Panera uses digital to drive demand and remove friction Related Content How integrated data and technology helped 3 companies transform their marketing How one car dealer shows what’s best for the customer is best for business How Nestlé Waters reclaimed the customer relationship Related Data 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. 80% of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from. 83% of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from.
