Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

Google/Ipsos
80%

of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.

Google/Ipsos
83%

of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from.

Google/Ipsos