The number of searches for the brands advertised during the big game increased 40% YOY.
Think with Google, "How the Big Game Played Out on the Second Screen," Feb. 2016.
People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."
of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
There has been a 45% YOY increase in mobile searches related to March Madness predictions.
of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
of searches about standings during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.