The number of searches for the brands advertised during the big game increased 40% YOY. Appears In How the Big Game Played Out on the Second Screen Related Data People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam." 78% of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile. 45% There has been a 45% YOY increase in mobile searches related to March Madness predictions. 79% of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile. 70% of searches about standings during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile. During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.
