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The number of searches for the brands advertised during the big game increased 40% YOY.

Think with Google, "How the Big Game Played Out on the Second Screen," Feb. 2016.

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How the Big Game Played Out on the Second Screen

Related Data

People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."
Google
78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

45%

There has been a 45% YOY increase in mobile searches related to March Madness predictions.
Google Data
79%

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

70%

of searches about standings during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.
Think with Google