The number of searches for the brands advertised during the big game increased 40% YOY. Appears In How the Big Game Played Out on the Second Screen Related Data During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY. 7.5M There have been 7.5 million incremental searches for the brands advertising during the big game. 440M+ minutes of watch time captured by the top 20 Super Bowl ads on YouTube. Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X. People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam." 78% of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.