of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

Searches for learning-related apps, such as “guitar learning app” and “K-12 learning app,” have grown 80% YOY.