Skip to Content

U.S. beauty consumers turn to videos produced by brands and publishers nearly as much as product review videos from other users.

Related Data

increase YOY in uploads of haul videos with “sustainable” in the title.

increase in views of haul videos.

Views for videos related to sustainable living that provide tips for being more eco-friendly doubled in 2018 compared to 2017.

Videos related to “van life” — the name given to this nomadic life on the road — experienced a 4.5X increase in views last year compared to 2017.


increase in daily views of videos related to houseplants from 2017 to 2018.

There has been over 60% YOY growth for watch time of football-related fashion and beauty videos on YouTube.