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Black millennials watch substantially more YouTube on mobile than other millennials.

Nielsen Electronic Mobile Measurement (EMM), U.S.Black millennials watched 73% more YouTube mobile per person than the general population of the same age, Sept. 2016.

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The case for diversity in advertising

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What black millennials want from YouTube advertisers

Related Data

> 2 X

Watch time of “new tech”/“new technology” videos on YouTube in Canada has increased more than 2X in last year.
Google Data

People in the U.S. are interested in videos about “new” technology, with watch time growing over 1.5X in last year.
Google Data

> 30 %

of U.S. millennials saw the 2017 Pixel Super Bowl campaign.
YouTube Analytics

During the 2017 Pixel Super Bowl campaign, there was a 20% lift in brand awareness among viewers aged 45 to 54.
YouTube Brand Lift

Google searches related to “Pixel camera” increased by 145%, while queries about Pixel commercials spiked by 340%.
Google Search Lift

The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns.
Google AdWords