91% of dads watch YouTube at least monthly. Appears In How can brands win dads’ loyalty on YouTube? Related Content Millennial Dads Turn to Digital in Their Moments of Need Related Data 80% of dads go to YouTube for guidance on key parenting topics. Watch time of back-to-school-related content on YouTube has more than tripled over the past two years. Dads are more likely than moms to use YouTube to connect with their children. 3 in 4 millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics. 72% of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world. 65% of millennial parents say they watch YouTube to share parts of their own childhood with their children.