of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.

of shoppers say that they have purchased products they discovered on YouTube.

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.

Over 1K years of watch time on “shopping spree” videos over the past two years.