62% increase in daily views of videos related to houseplants from 2017 to 2018. Appears In YouTube viewers are going green. Here are 3 things marketers need to know Related Content 4 ways brands are following viewers’ passions — and getting results The way people are watching video in the living room is changing. Here’s how 3 behavioral and cultural shifts we’ve seen on YouTube — and what they mean for your marketing Related Data 190 % increase YOY in uploads of haul videos with “sustainable” in the title. 13 X increase in views of haul videos. Views for videos related to sustainable living that provide tips for being more eco-friendly doubled in 2018 compared to 2017. 4.5 X Videos related to “van life” — the name given to this nomadic life on the road — experienced a 4.5X increase in views last year compared to 2017. U.S. beauty consumers turn to videos produced by brands and publishers nearly as much as product review videos from other users. > 60 % There has been over 60% YOY growth for watch time of football-related fashion and beauty videos on YouTube.