80% Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns. Appears In How Overstock.com created a multipurpose video campaign Related Content How one travel marketer turned the typical use cases for video and search upside down Inside Google Marketing: How Pixel tested a full-funnel YouTube campaign The definition of relevance has changed. Here’s how to address it Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video. Over 1K years of watch time on “shopping spree” videos over the past two years.