80% Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns. Appears In How Overstock.com created a multipurpose video campaign Related Content How one travel marketer turned the typical use cases for video and search upside down Inside Google Marketing: How Pixel tested a full-funnel YouTube campaign The definition of relevance has changed. Here’s how to address it Related Data Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. Watch time for videos has increased over 270% in the last 12 months. Watch time has grown by double digits across content that connects users to their personal interests. Watch time for wildlife videos has increased over 40% in the last year. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
