Sequences using the same creative are better at driving upper funnel metrics, like ad recall. Sequences using different creative messages are better at driving action, like purchase intent.
Sequences using the same creative are better at driving upper funnel metrics, like ad recall. Sequences using different creative messages are better at driving action, like purchase intent.
Google/Ipsos, U.S., “The Impact of Sequencing YouTube Video Ads,” n=3,000, A18–64, June 2018.
Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
of shoppers say that they have purchased products they discovered on YouTube.
Watch time for videos has increased over 270% in the last 12 months.
Watch time has grown by double digits across content that connects users to their personal interests.
Watch time for wildlife videos has increased over 40% in the last year.
Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.