Sequences using the same creative are better at driving upper funnel metrics, like ad recall. Sequences using different creative messages are better at driving action, like purchase intent.
Google/Ipsos, U.S., “The Impact of Sequencing YouTube Video Ads,” n=3,000, A18–64, June 2018.
Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
of shoppers say that they have purchased products they discovered on YouTube.
Watch time for videos has increased over 270% in the last 12 months.
Watch time has grown by double digits across content that connects users to their personal interests.
Watch time for wildlife videos has increased over 40% in the last year.
Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.