Sequences using the same creative are better at driving upper funnel metrics, like ad recall. Sequences using different creative messages are better at driving action, like purchase intent. Appears In Why great brand stories aren’t just told — they’re built Related Content Looking to shift brand perception? Take a personalized approach with 3 simple steps If you’re running a video brand campaign, why not gather leads too? How the CDC built an awareness campaign that spurred action Related Data Sequencing 6-second ads with longer skippable ads drives significant lift across the marketing funnel, from awareness to purchase intent. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years.