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Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

YouTube Data, U.S., classification as a “back-to-school" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, June–July 2015 and June–July 2016.

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The 2016 back-to-school trends you need to know

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