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People around the world are turning to YouTube to find their niche

Whether they’re looking for entertainment or to learn something new, people across the globe have turned to YouTube in 2019. Whatever people are looking for, YouTube allows them to find niche content, get inspired, and even share their stories.

Niche learning

Globally people are turning to YouTube in the moments they want to learn something new, with watch time across this category rapidly increasing in 2019.

Niche entertainment

Since the early days of the platform, YouTube has always been synonymous with entertainment. And yet, watch time growth in this category continues to rapidly expand year over year.