Watch time for people using YouTube to learn about “which [product] to buy” increased 110% YOY. Appears In How online video empowers people to take action Related Content A new way to think about online video’s role in the purchase funnel 3 viewer behaviors we saw play out on YouTube in 2018 Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video. Over 1K years of watch time on “shopping spree” videos over the past two years.