Skip to Content
80%

of shoppers who watched a YouTube video related to a planned purchase watched it at the start of the shopping process.

Google/Ipsos, U.S., Shopping Motivations Study, n=374 U.S. shoppers who used YouTube, July 2017.

Appears In

3 YouTube creators explore the shopping trends inspiring today’s consumers

Related Content

How to win love and loyalty on YouTube, according to 3 leading creators Grabbing consumer attention is hard. 'How-to' content can help Trending now on YouTube: Van life, ‘I tried following…’ makeup tutorials, and speed cleaning

Related Data

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
Google Data

> 33 %

of shoppers say that they have purchased products they discovered on YouTube.
Google/Ipsos

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.
Google/Ipsos

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
Google/LRWGreenberg

Over 1K years of watch time on “shopping spree” videos over the past two years.
Google Data