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80%

of shoppers who watched a YouTube video related to a planned purchase watched it at the start of the shopping process.

Google/Ipsos, U.S., Shopping Motivations Study, n=374 U.S. shoppers who used YouTube, July 2017.

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Watch time has grown by double digits across content that connects users to their personal interests.
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Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
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