80% of shoppers who watched a YouTube video related to a planned purchase watched it at the start of the shopping process. Appears In 3 YouTube creators explore the shopping trends inspiring today’s consumers Related Content How to win love and loyalty on YouTube, according to 3 leading creators Grabbing consumer attention is hard. 'How-to' content can help Trending now on YouTube: Van life, ‘I tried following…’ makeup tutorials, and speed cleaning Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video. Over 1K years of watch time on “shopping spree” videos over the past two years.