3 in 4 viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable. Appears In How online video empowers people to take action Related Content A new way to think about online video’s role in the purchase funnel 3 viewer behaviors we saw play out on YouTube in 2018 Related Data Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. Watch time for videos has increased over 270% in the last 12 months. Watch time has grown by double digits across content that connects users to their personal interests. Watch time for wildlife videos has increased over 40% in the last year. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
