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Consumers want to capture more than the road ahead. Interest in front and rear onboard cameras has grown 185% YOY.

Google Internal Data, U.S., Sept. 2015–Aug. 2017.

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Auto trends 2018: In-car cameras heat up as drivers embrace video

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Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
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Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).
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More than 40% of auto service shoppers need reactive versus routine maintenance.
Google/Critical Mix

> 95 %

While car sales today start online, more than 95% of purchases still happen at the dealership.
Hyundai
65%

of people who took their vehicle in for service first heard about the service center through video.
Google/Critical Mix

Search is the first place people turn when they need auto maintenance information quickly.
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