When buying a car, search is the most commonly used source, including word-of-mouth, TV ads, and even dealer visits.

Related Data

Search is the first place drivers turn when they need information quickly.

Google/Critical Mix
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
80%

of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.

Google/Ipsos
83%

of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from.

Google/Ipsos
48%

of shoppers surveyed say they use Google to get helpful recommendations or suggestions on what to buy.

Google/Ipsos

Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).

Google Data