When buying a car, search is the most commonly used source, including word-of-mouth, TV ads, and even dealer visits.

Kantar TNS/Google, U.S., "The Drive to Decide 2017," n=600, online consumers who have bought a new car within the last 12 months, 2017.

Appears In

How one car dealer shows what’s best for the customer is best for business

Related Content

How automotive brands can use digital to pass the loyalty test Transforming your business in the age of assistance How Hyundai changed course to improve the customer journey

Related Data

Search is the first place drivers turn when they need information quickly.
Google/Critical Mix
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos
80%

of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.
Google/Ipsos
83%

of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from.
Google/Ipsos
48%

of shoppers surveyed say they use Google to get helpful recommendations or suggestions on what to buy.
Google/Ipsos

Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).
Google Data