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In the past year, WaPo has tripled its YouTube subscribers, and watch time on its channel has grown 280%.

Washington Post's YouTube Analytics data, Global, April 2018 vs. April 2017.

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Can the ‘pivot to video’ work for publishers? The Washington Post thinks so

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Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
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> 33 %

of shoppers say that they have purchased products they discovered on YouTube.
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Watch time for videos has increased over 270% in the last 12 months.
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Watch time has grown by double digits across content that connects users to their personal interests.
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Watch time for wildlife videos has increased over 40% in the last year.
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Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
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