In the past year, WaPo has tripled its YouTube subscribers, and watch time on its channel has grown 280%. Appears In Can the ‘pivot to video’ work for publishers? The Washington Post thinks so Related Content From passive to actionable: How to transform your video marketing 3 trends that show how the very notion of TV entertainment is changing Why loyalty, not view count, should be your new North Star Related Data Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. Watch time for videos has increased over 270% in the last 12 months. Watch time has grown by double digits across content that connects users to their personal interests. Watch time for wildlife videos has increased over 40% in the last year. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
