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Top 12 marketing insights from 2017 to carry you into 2018

Welcome to our year-end data wrap-up, a collection of our favorite industry, consumer, and video insights from 2017 that will continue to shape the marketing industry in 2018.

Micro-moments on the move

This past year, people have increasingly been turning to their phones with the expectation of finding what they need right here and right now.

Industries going digital

Whether it’s booking travel through digital assistants, car shopping online, or beauty vloggers dethroning professionals, this year’s data shows how the game has changed across all kinds of industries.

Viewers are sitting up and paying attention

Contrary to popular belief, people do still pay attention to ads, as some of our favorite YouTube stats and insights from 2017 show.

Wild cards

These three insights were too interesting for us not to share again. Fun fact: the last insight is one of our most popular of the year.