Vietnam is a must-watch market in APAC. With one of the fastest growing internet economies in Southeast Asia, 74% of Vietnamese access the internet daily to chat, shop, game, watch videos, learn, and connect on social media. Fueled by a young population, Vietnam skipped the desktop era and went straight to mobile: around 72% of adults use a smartphone. Connected TVs are also growing fast, with 25 million Vietnamese watching YouTube on CTVs. The opportunities for brands to reach audiences through video has exploded.