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Micro-Moments Now: New consumer behaviors you need to know

As micro-moments multiply, consumer expectations continue to rise and new behaviors are evolving. More than ever, people are turning to their phones for advice with the expectation of finding what they need right here and right now.

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The well-advised consumer

People are turning to their phones across a wide range of topics. They research anything they want—from home-loans to toothbrushes—no matter the category or price.

The “right here” consumer

People now expect relevance even as they’re giving marketers less information. When searching, they're explicitly sharing less about where they are, while maintaining the same high expectations for local relevance.

The “right now” consumer

People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly.